I had the privilege of presenting two training workshops at the PCPA (Protestant Church-Owned Publishers’ Association) Spring Conference on Friday, April 1. The PCPA audience was engaged, thoughtful, and intelligent. It was a great pleasure to present this material to them.
Many publishers would like to integrate print and digital product development into a single product development workflow, but have struggled to do so. In this session we will discuss how publishers can enhance their current systems with a central content archive, using technologies and practices that reduce costs and increase efficiency.
Download Slides: Archive-Based-Publishing (801 KB PDF)
Dynamic Content Excerpts
We have developed a system for creating dynamic excerpts of the book’s content, submitting them to search engines, and enabling online and sharing. These excerpts can drive search and social traffic to a publisher’s website and accelerate a publisher’s online selling efforts. This session will demonstrate how this system functions.
Download Slides: Dynamic-Content-Marketing (839 KB PDF)